tag:blogger.com,1999:blog-100457067179919902024-03-05T04:22:05.830-08:00Business Financereviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comBlogger87125tag:blogger.com,1999:blog-10045706717991990.post-37554937758718162832013-08-27T08:56:00.000-07:002013-08-27T08:56:06.179-07:00Small Business Finance - Meant For Easy Finance To BusinessesIf you are a baby business being again it is actual all-important for you that the business does not anytime lacks in funds or it may stop activity any time. Baby business accounts is carved out accurately for accouterment appropriate accounts to baby business humans and the accommodation is accustomed at aggressive absorption rate. This ensures that the accommodation is not a banking accountability on baby business. You can accommodated all business costs like affairs raw material, equipments, paying salaries or allowance accomplished ante etc through the loan. but you should be able-bodied abreast in the accommodation to yield it in a bigger way.
Small business accounts appear in anchored or apart options. Anchored business accounts is meant for affair greater accommodation claim of your business. You can agreement your home or any bartering acreage as accessory of the loan. Anchored business accounts aswell is adopted for its lower absorption rate. The accommodation aswell can be calmly paid aback in 25 to30 years or beforehand as apparel to your circumstances. Anchored business accounts is aswell best ill-fitted to bad acclaim business humans as their acreage enables them to yield the accommodation admitting acclaim problems.
Unsecured baby business accounts are accident chargeless loans for business humans as lenders accept it after collateral. But you get alone abate accommodation and it has to be paid aback in beneath duration. Aswell you would be paying absorption at college rate. Usually acceptable acclaim business humans are fabricated apart baby business finance. However, bad acclaim business humans are aswell acceptable if they accept a acceptable claim plan in abode that shows that they run a assisting business.
Whether you yield anchored or apart baby business finance, the lender will aboriginal of all yield a abysmal attending into your blazon of business and will accept the accounts alone if he finds your business affairs bright. This necessitates for a acceptable the lender about your approaching business plan and that the accommodation will be invested in a benign way.
Small business accounts can be sourced from banks or banking companies. But online lenders are advised as best antecedent of lower amount accounts for any business. So bigger administer to an online lender. Before that, analyze all lenders for ante to acquisition a acceptable offer.reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-36750556218325124152013-02-28T16:34:00.000-08:002013-03-01T12:45:45.826-08:00Want a Good Business Idea? Go With What You Know<br /><div><span style="font-family: Arial, Helvetica, sans-serif;">"How do I come up with a good business idea?" </span><span style="font-family: Arial, Helvetica, sans-serif;">I hear this question all the time. It's a great question, and I'm going to try and give you an answer that makes sense.</span></div><div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div><span style="font-family: Arial, Helvetica, sans-serif;">If you look at most of the great businesses or products of our day, you'll find that the idea champion almost always had a very close tie to the industry he or she entered into and ended up dominating. For instance, the guys at Skullcandy were snowboarders and skiers who loved listening to music. The founder of Lovesac used couches and chairs, and grew up when hacky sacks were popular. He thought it would be cool to make a giant hacky sack and sit on it like a chair, and the rest is history. Steve Jobs and Bill Gates? They new A LOT about computers before they came up with their greatest ideas. </span></div><div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div><span style="font-family: Arial, Helvetica, sans-serif;">The reality is, your best ideas will concern things that you already have a lot of background and experience in. Are you passionate about clothing? You might come up with a new and innovative retail sales model. Love cars? Like to skateboard? Do you have small children? Are you the world's biggest hockey fan? There are opportunities around every corner.</span></div><div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div><span style="font-family: Arial, Helvetica, sans-serif;">I have a lot of experience and passion for energy exploration and production. Naturally, almost all of my ideas revolve around the oil industry. I also have gained a special affinity for the salon and spa industry. Why? Because my wife is a cosmetologist, and I now know more about styling, coloring, skin care and spa services than I ever thought possible (or ever really wanted to). So, I could compete in energy, and I could probably play a helpful supporting role in a salon and spa venture, but would it be wise to jump into an industry that I know nothing about? Probably not.</span></div><div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div><span style="font-family: Arial, Helvetica, sans-serif;">Although there are the occasional flukes, and sometimes people stumble into an amazing idea by total coincidence, I'd rather not wait for serendipity to drop the next big thing on my doorstep. So, go with what you know and as time goes by, you'll develop an eye for opportunities.</span></div><div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div><span style="font-family: Arial, Helvetica, sans-serif;">— Reed Page</span></div><div><span style="font-family: Arial, Helvetica, sans-serif;"> <span style="color: #102237;">Executive Vice President</span></span></div><span style="color: #102237;"><span style="font-family: Arial, Helvetica, sans-serif;"> USU Entrepreneurship Club</span></span><br /><span style="color: #102237;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span><span style="color: #102237;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span>reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-63466817437211336622013-02-27T14:44:00.000-08:002013-03-01T12:33:14.276-08:00Managing Your Business During These Difficult Economic Times<br /><span class="" id="result_box" lang="en"><span title="Implementierung und Management eines Unternehmens in diesen schwierigen wirtschaftlichen Zeiten ist eine der schwierigsten Aufgaben Unternehmer heute konfrontiert sind.">Implementation and management of a company in these challenging economic times is a major challenge entrepreneurs face today. </span><span title="Laut der Small Business Administration 23 Millionen kleine Unternehmen repräsentieren 54% aller Verkäufe in den Vereinigten Staaten bieten kleinen Unternehmen 55% aller Arbeitsplätze in den Vereinigten Staaten.">According to the Small Business Administration's 23 million small businesses represent 54% of all sales in the United States offer small businesses 55% of all jobs in the United States. </span><span title="Trotz dieser Statistiken, fand eine aktuelle Umfrage von Pepperdine University, dass 46% der kleinen Unternehmer haben in persönlichen Eigentum während der letzten sechs Monate angezapft, um flott zu bleiben, welche direkt auf den Mangel an Krediten im Zusammenhang für kleine Unternehmer.">Despite these statistics, found a recent survey by Pepperdine University found that 46% of small business owners have tapped into personal ownership during the last six months in order to stay afloat, which. Directly to the lack of credit in relation to small business </span><span title="Was können Unternehmen heute in diesen schwierigen finanziellen Zeiten zu überleben?">What company can survive in these tough financial times?<br /></span><span title="Ein.">A. </span><span title="Inhaber von kleinen Unternehmen muss viele Hüte tragen, Marketing-Spezialisten, Sprecher, Human Resource-Spezialisten, Buchhalter, etc. ..">Small business owners must wear many hats, marketing specialist, speaker, human resource specialists, accountants, etc. .. </span><span title="Um jedoch eine effiziente Geschäftsprozesse zu betreiben, müssen Unternehmer lernen, einige wichtige Funktionen ihrer Unternehmen zu delegieren, so dass sie auf ihr Geschäft konzentrieren können.">However, in order to operate an efficient business, entrepreneurs must learn to delegate some important functions of their business so they can focus on their business. </span><span title="Nehmen Sie zum Beispiel die Buchführung, eines der am wenigsten angenehme Aufgabe von Eigentümern kleiner Unternehmen, Outsourcing dieser Funktion unabhängigen Wirtschaftsprüfern können helfen, Ihre Bücher für das ganze Jahr.">Take for example the account, one of the least pleasant task of small business owners, helping outsourcing this function, independent auditors can make your books for the whole year.<br /></span><span title="2.">Second </span><span title="Anpassung an die neue wirtschaftliche Realität, identifizieren neue Produkte und Dienstleistungen, die Ihr Unternehmen Cash-Flow helfen kann.">Adapting to the new economic reality, identify new products and services that can help your business cash flow. </span><span title="Um dies zu tun, ist es wichtig, Ihre Buchführung beurteilen und bewerten Sie Ihre Finanzen des Unternehmens.">To do this, it is important to assess your bookkeeping and evaluate your company's finances. </span><span title="Wo siehst du gegen Geld zu verlieren zu genießen?">Where do you see to enjoy losing to money? </span><span title="Analysieren Sie Ihre Abschlüsse für Ihr Unternehmen ein klares Bild Ihres Unternehmens Gesundheit zu erhalten.">Analyze your financial statements for your company a clear picture of your company to get health.</span></span><br /><a name='more'></a><br /><br /><span title="3.">Third </span><span title="Identifizieren Sie Ihre unternehmerischen Ziele für die nächsten 12 Monate, fragen Sie sich: Wo will ich finanziell in den nächsten 12 Monaten?">Identifying your business goals for the next 12 months, ask yourself: Where do I want financially in the next 12 months? </span><span title="Was sind meine Verkäufe Ziele für das nächste Jahr?">What are my sales goals for the next year?<br /></span><span title="4.">4th </span><span title="Sobald Sie haben spezifische Unternehmensziele geschaffen, versuchen, mit klaren Zahlen zu quantifizieren, zum Beispiel: ". Ich möchte mein Umsatz um 10% erhöhen im nächsten Jahr" Dann brechen Sie Ihre Ziele in kleinere Meilensteine monatliche finanzielle und entwickeln ein realistisches Budget.">Once you have created specific business goals, trying to quantify with clear numbers, for example: Then you break your goals down into smaller monthly financial milestones and develop a realistic budget "I want to increase my sales by 10% next year.". </span><span title="Erstellen eines Budgets kann extrem schwierig sein, besonders wenn Sie noch nie ein entwickelten vor, so dass eine Beratung durch Ihren Steuerberater oder Buchhalter.">Creating a budget can be extremely difficult, especially if you've never developed before, so. Seeking advice from your accountant or bookkeeper<br /></span><span title="5.">5th </span><span title="Untersuchen Sie Ihre realen monatlichen Geschäftsentwicklung im Vergleich zum budgetierten Ziele beurteilen, was funktioniert hat und was nicht, und betrachten Tweaking Ihr Budget halten ein Dokument Flüssigkeit.">Examine assess your real monthly business compared to the budgeted goals, what worked and what did not, and consider tweaking your budget keep a fluid document.<br /></span><span title="Management by Zahlen ist vielleicht eine der mächtigsten Möglichkeiten, um sicherzustellen, dass Ihr Unternehmen wie beabsichtigt, auch in diesen schwierigen wirtschaftlichen Zeiten arbeitet.">Management by numbers is perhaps one of the most powerful ways to ensure that your business is working as intended, even in these tough economic times.</span>reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-86392335155583288732013-02-27T14:42:00.000-08:002013-03-01T12:33:14.282-08:00Financing Your Business Without Debt<br /><span class="" id="result_box" lang="en"><span title="Viele Unternehmer beklagen, dass der Zugang zu Unternehmensfinanzierung die größte Einschränkung haben, um ihre Geschäfte zu wachsen.">Many entrepreneurs complain that access to business financing have the biggest constraint to grow their businesses. </span><span title="Es ist ein Zeichen unserer aktuellen wirtschaftlichen Situation, aber die Unternehmen wenden Geschäftsmöglichkeiten weg, weil sie nicht über die finanziellen Mittel, um sie zu verfolgen.">It is a sign of our current economic situation, but the companies are turning away business opportunities because they do not have the financial means to pursue them. </span><span title="Viele glauben, dass ein Business-Darlehen oder Kreditlinie würden ihre Probleme zu lösen.">Many believe that would be a business loan or line of credit to solve their problems. </span><span title="Allerdings ist es sehr schwierig, Unternehmensfinanzierung im aktuellen Kontext zu erhalten.">However, it is very difficult to obtain business financing in the current context. </span><span title="Die meisten Einrichtungen sind zurückhaltend auf Business-Kunden, die nicht nachweisen können, erhebliche Vermögenswerte, Sicherheiten Größe und soliden Jahresabschluss verleihen.">Most institutions are reluctant to business customers, who can not, lend considerable assets, collateral size and solid financial statements. </span><span title="Wenige kleine Unternehmen können diese Kriterien erfüllen, die Fremdfinanzierung konventionell allgemein verfügbar ist nur für Unternehmen, die finanziell solide sind ausgezeichnet.">Few small businesses can meet these criteria, the debt financing is generally available only for conventional companies that are financially sound excellent. </span><span title="Es gibt eine Alternative, obwohl man es Ihnen ermöglicht, Ihr Unternehmen zu finanzieren, ohne die Hilfe der Fremdfinanzierung.">There is an alternative, although it allows you to finance your business, without the help of foreign funding.<br /></span><span title="Probleme mit Cash-Flow ist eine der Hauptgründe, warum viele Unternehmen vor immer größere Probleme.">Problems with cash flow is one of the main reasons why. Many companies face increasing problems </span><span title="Für viele, beginnen diese Probleme, weil sie ihren Kunden ein Maximum von 60 Tagen, um ihre Rechnungen zu bezahlen geben.">For many, these problems start because they give their customers a maximum of 60 days to pay their bills. </span><span title="Diese Praxis der gemeinsamen zwingt Unternehmen dazu, ihre eigenen Ressourcen zu verwenden, um Kosten zu decken während der Wartezeit für die Kunden zu zahlen.">This common practice of forcing companies to use their own resources to pay to cover costs while waiting for customers. </span><span title="Dies kann Probleme verursachen, wenn das Unternehmen knapp bei Kasse oder beim Kunden beginnen, um mehr Zeit zu zahlen nehmen.">This can cause problems if the company begin short of cash or at the customer to take more time to pay. </span><span title="Zumindest wird sie verhindern das Wachstum.">At least it will prevent growth. </span><span title="Im schlimmsten Fall, und wenn es nicht gelungen ist richtig, kann es Ihr Unternehmen in den Bankrott zu bringen.">In the worst case, and if it is not managed properly, it can bring your business into bankruptcy. </span><span title="Es gibt zwei Möglichkeiten, dieses Problem ohne einen Business-Darlehen zu lösen.">There are two ways to solve this problem without a business loan. </span><span title="Eine Möglichkeit ist, geben Sie Ihren Kunden einen Anreiz, schnell bezahlt.">One option is to give your customers an incentive to pay off. </span><span title="Eine gängige Praxis ist es, eine 2% Rabatt anbieten, wenn sie innerhalb von 10 Tagen zu zahlen.">A common practice is to offer a 2% discount if they pay within 10 days. </span><span title="Das Problem mit dieser Strategie ist, dass Sie immer letztendlich Sie für Ihre Kunden danken.">The problem with this strategy is that you always eventually thank you for your customers. </span><span title="Die zweite Alternative ist die Rechnung Factoring-Anlage, ein Tool, das Ihnen die schnelle Zahlungen von Ihrem kreditwürdige Kunden erhalten können verwendet werden.">The second alternative is the invoice factoring facility, a tool that can get you the quick payments from your creditworthy customers are used.</span></span><br /><a name='more'></a><br /><span title="Factoring beschleunigt Ihren Kunden Zahlungen mit einem Finanzintermediär, eine so genannte Factoring-Gesellschaft kauft Ihre Rechnungen zu einem kleinen Rabatt und zahlt Ihnen im Voraus für sie.">Factoring accelerates your customer payments with a financial intermediary, called a factoring company buys your invoices at a small discount and pays you in advance for them. </span><span title="Dadurch entfällt das Problem, dass für die Zahlung von Kunden warten, und steigern Sie Ihren Cash-Flow.">This eliminates the problem of having to wait for payment from customers, and increase your cash flow. </span><span title="Wenn ordnungsgemäß verwaltet, können Sie Factoring als Plattform, um das Wachstum Ihres Unternehmens zu verwenden, ohne Schulden konventionell.">If properly managed, you can factoring as a platform to use to grow your business, without conventional debt. </span><span title="Ein wichtiges Merkmal von Factoring ist, dass die meisten Transaktionen als Käufe von Rechnungen als Business-Darlehen strukturiert sind.">An important feature of factoring is that most transactions are structured as purchases of bills as business loans.<br /></span><span title="Kosten für Factoring-Gesellschaft, die gemeinhin als Rabatt bekannten variiert und ist von der Größe Ihrer Rechnungen, Ihren Umsatz und Bonität Ihrer Rechnungen basieren.">Costs of factoring company, commonly known as the discount varies and depends on the size of your bills, your sales and your creditworthiness based invoices. </span><span title="In der Tat sind die Bonität Ihrer Rechnungen die wichtigsten Kriterien für die Qualifikation.">In fact, the credit quality of your invoices are the most important criteria for qualification. </span><span title="Dies ermöglicht kleinen Unternehmen, deren größtes Kapital ist eine solide Liste von Kunden, Factoring zu ihrem Vorteil nutzen.">This allows small companies whose main asset is a solid list of clients, factoring to their advantage.</span>reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-65886283559804311972013-02-27T14:41:00.000-08:002013-03-01T12:33:14.287-08:00Diversify Your Business Finance<br /><span class="" id="result_box" lang="en"><span title="Einführung">Introduction<br /></span><span title="Die Regierung hat eine neue Initiative zur Diversifizierung Unternehmensfinanzierung, die von Experten der Branche in Großbritannien sowohl aus der Wirtschaft und Finanzen geleitet werden angekündigt.">The government has announced a new initiative to diversify business finance, which are led by industry experts in the UK from both the business and finance.<br /></span><span title="Britische Unternehmen verlassen sich immer noch stark auf Bankkredite zur Finanzierung ihrer Aktivitäten, obwohl es viele alternative Finanzierungsquellen zur Verfügung, um sie den heutigen sich entwickelnden Markt sind.">British companies still rely heavily on bank loans to finance their activities, although there are many alternative sources of funding available to them to meet today's evolving market.<br /></span><span title="Die Regierung will dafür sorgen, im Lichte der jüngsten und aktuellen Reformen im Bankwesen, wird der Fluss von Kapital für Unternehmen beibehalten.">The government wants to make sure the light of recent and ongoing reforms in the banking sector, the flow of capital for companies maintained. </span><span title="Andere Finanzierungsquellen wird entscheidend sein, um Unternehmen zu helfen bieten die breiteste Wirtschaftswachstum der britischen Wirtschaft benötigt.">Other sources of funding will be critical to help companies provide the broadest economic growth in the UK economy needs.<br /></span><span title="Das Gremium wird sich bemühen, einen Rahmen für alternative Finanzierungsquellen durch die Zusammenarbeit mit Unternehmen und Unternehmensverbänden Investoren zu schaffen, die Finanzinstitute und Anbieter von alternativen Finanzierungsquellen zu koordinieren und erleichtern die Verfügbarkeit von Finanzierung, die Unternehmen benötigen.">The panel will seek to establish a framework for alternative sources of funding through collaboration with companies and business associations investors to coordinate the financial institutions and providers of alternative sources of financing and facilitating the availability of financing that businesses need.<br /></span><span title="Bankkredite">Bank loans<br /></span><span title="Obwohl es war ein Zuwachs an neuen Darlehen aufgenommen Großbanken in diesem Jahr viele Unternehmen noch mit Ebenen von Bankkrediten und wie wurden sie von ihren Banken behandelt unzufrieden.">Though it is an increase in new loans was included major banks this year, many companies still dissatisfied with levels of bank loans and how they were treated by their banks.</span></span><br /><a name='more'></a><br /><span title="Kriterien der Kreditkrise sind die Nichtverlängerung von Kontokorrentkrediten und schlechte Kommunikation von Banken die gemeinsamen Probleme der Unternehmen als Folge ihrer Fundraising-Ziele schwierig zu erreichen zitiert.">Criteria of the credit crisis, the non-renewal of overdraft facilities and poor communication from banks are cited achievement of common problems of the company as a result of their fundraising goals difficult.<br /></span><span title="Ohne die Finanzierung, die sie benötigen, ist das britische Unternehmen kämpfen, um zu überleben und zu wachsen, und so die britische Wirtschaft die gleiche.">Without the funding they need, the British company is struggling to survive and grow, and so the British economy the same. </span><span title="Das ist, warum die Regierung nicht nur die Einführung von Maßnahmen zur Kreditvergabe der Banken zu erhöhen, will aber auch den Wettbewerb auf dem Finanzmarkt wie möglich zu fördern und eine breite Palette von alternativen Finanzierungsquellen für Unternehmen UK.">That is why the government, increasing not only the introduction of measures to encourage bank lending, but will also promote competition to the financial market as possible. A wide range of alternative sources of finance for UK businesses<br /></span><span title="Alternative Finanzierung">Alternative funding<br /></span><span title="Es gibt bereits eine breite Palette von alternativen Finanzierungsquellen, die den Unternehmen sind.">There is already a wide range of alternative sources of funding that are the company.<br /></span><span title="Eines der größten Hindernisse für den verstärkten Einsatz dieser Finanzierungsquellen ist einfach das allgemeine Bewusstsein.">One of the biggest obstacles to the increased use of these funding sources is simply the general consciousness. </span><span title="Neue und sich abzeichnende Anbieter von anderen Finanzprodukten haben nicht die Infrastruktur-Sektor, die eine effiziente und effektive Verteilung ihrer Produkte macht.">New and emerging providers of other financial products do not have the infrastructure sector, which makes it an efficient and effective distribution of their products.<br /></span><span title="Der andere wichtige Faktor ist hier, dass viele Eigentümer und Manager von kleinen und mittleren Unternehmen, die das Rückgrat der britischen Wirtschaft sind, nicht bewusst sind der Bereich der verfügbaren alternativen Finanzierungen und wo sie zu finden.">The other important factor is that many owners and managers of small and medium enterprises, which are the backbone of the UK economy, are not aware of the range of alternative funding available and where to find them.<br /></span><span title="Neue Methoden der Kommunikation benötigt werden, und es ist zu hoffen, dass dies eines der wichtigsten Ziele der Initiative der Regierung sein.">New methods of communication are needed, and it is hoped that this will be one of the main objectives of the initiative of the government.<br /></span><span title="Invoice Finance">Invoice Finance<br /></span><span title="Invoice Finance ist eine der beliebtesten Optionen im Portfolio von alternativen Finanz-und hat sich in den letzten fünfzehn Jahren stark gewachsen, von rund 13.000 Unternehmen, die UK zu verwenden, um mehr als 50.000 Unternehmen heute.">Invoice Finance is one of the most popular options in the portfolio of alternative finance and has grown considerably over the last fifteen years, from about 13,000 businesses to use the UK to more than 50,000 customers today.<br /></span><span title="Diese Methode äußerst flexibel Barvorlagen Unternehmensfinanzierung gegen unbezahlte Verkaufsrechnungen.">This method is extremely flexible business financing cash advances against unpaid sales invoices. </span><span title="Es sind Variationen in der Rechnung Finanzen Familie von Produkten, Rechnung Factoring und Rechnung Diskontierung beinhaltet.">There are variations in the invoice finance family of products, invoice factoring and invoice discounting involves.<br /></span><span title="Kreditinstitute in der Rechnung wird Vorauszahlung von bis zu 95% eines Unternehmens Rechnungen unbezahlt Verkauf und die Verwendung der Warenausgangsbuch sicher unter Zuordnung der Rechnung und wenn die Verschuldung tatsächlich von ihnen gehaltenen .">Credit institutions in the bill will advance up to 95% of a company's invoices unpaid sales and use the sales ledger safe under assignment of the bill and if the debt held by these students.<br /></span><span title="Wenn die Rechnung durch den Kunden Unternehmen bezahlt die Rechnung Finanzierungsgesellschaft zahlt die restlichen der Rechnung, die nicht nach dem Abzug der Aufwendungen finanziert wurde.">If the invoice is paid by the client company, the invoice finance company will pay the balance of the bill, which was not funded after the deduction of expenses. </span><span title="Es ist in der Regel eine Gebühr für die Installation und ein Interesse an der Höhe der Mittel fortgeschritten.">It has progressed normally a fee for the installation and an interest in the amount of resources.<br /></span><span title="Einer der wichtigsten Vorteile der Rechnung Finanzierung ist, dass die Installation zu erhöhen, da das Unternehmen wächst, also eigentlich eine sehr effektive Methode, um Working Capital zu finanzieren.">One of the main benefits of invoice finance is that to increase the installation, as the company grows, so actually a very effective way to fund working capital.</span>reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-28971258834541625702013-02-27T13:52:00.000-08:002013-03-01T12:45:45.834-08:00The Power of Saying No in the Right Way<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiu6WkUSieuBYAJjYOEfqZqAZKcIcLU6hsMy3zpSN0U2VR3CqYnb-EwTHYyP9LgxyRLxE_0FFvi8a8odZuzvwYocm0lAKiObip9tRRqXpJk124kQuAedQ4A5i2MBfa0wabtLw38Fl6vU4/s1600/Klydi+Heywood.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Klydi Heywood" border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiu6WkUSieuBYAJjYOEfqZqAZKcIcLU6hsMy3zpSN0U2VR3CqYnb-EwTHYyP9LgxyRLxE_0FFvi8a8odZuzvwYocm0lAKiObip9tRRqXpJk124kQuAedQ4A5i2MBfa0wabtLw38Fl6vU4/s200/Klydi+Heywood.jpg" title="" width="200" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Klydi Heywood</td></tr></tbody></table><div style="margin-bottom: 14pt; margin-top: 14pt;"><span style="font-family: Arial, Helvetica, sans-serif;">I believe the root word of business is busy. In order to be a good business professional, we must push ourselves to our limits and do our absolute best in everything. But it is this goal that is causing me to slowly lose my mind.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">I found an </span><a href="https://owa.usu.edu/owa/redir.aspx?C=hpkSB1yM_kmU8r095GRwAfHEzRfJ6M8INC3pQsy9pyrLZGRZhMOWpBDrEUYAXEKR19yqj8gdQ88.&URL=http%3a%2f%2fwww.forbes.com%2f2011%2f05%2f25%2fhow-to-say-no-at-work.html" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">article</a><span style="font-family: Arial, Helvetica, sans-serif;"> on </span><a href="https://owa.usu.edu/owa/redir.aspx?C=hpkSB1yM_kmU8r095GRwAfHEzRfJ6M8INC3pQsy9pyrLZGRZhMOWpBDrEUYAXEKR19yqj8gdQ88.&URL=http%3a%2f%2fForbes.com" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">Forbes.com</a><span style="font-family: Arial, Helvetica, sans-serif;"> that had valuable information on how and when to simply say “no.”</span></div><div style="margin-bottom: 14pt; margin-top: 14pt;"><span style="font-family: Arial, Helvetica, sans-serif;">In the article, Susan Newman, Ph.D., a social psychologist and the author of <i>The Book of No</i>, says "people need to change their mindset about agreeing to everything. By saying no, you can focus on your goals."</span></div><div style="margin-bottom: 14pt; margin-top: 14pt;"><span style="font-family: Arial, Helvetica, sans-serif;">In order to give 100 percent to projects, we must give ourselves time. When we say no to something that has little or no correlation to do with our long terms goals, we become more effective.</span></div><div style="margin-bottom: 14pt; margin-top: 14pt;"><span style="font-family: Arial, Helvetica, sans-serif;">The Forbes article advises to “take time to think before committing to a new project, and before you say no, consider the ramifications.” When we go above and beyond our position, we will get noticed. If this is a reputation you want, then consider carefully every decision until that reputation is built.</span></div><div style="margin-bottom: 14pt; margin-top: 14pt;"><span style="font-family: Arial, Helvetica, sans-serif;">One piece of valuable advice I’ve heard from others in the field, and in this article, is to prioritize. If something is going conflicting with a more immediate or important project, state that to your requester and find other options for how you can help or ways the project can still be completed.</span></div><div style="margin-bottom: 14pt; margin-top: 14pt;"><span style="font-family: Arial, Helvetica, sans-serif;">“Always try to offer something when you're turning someone down,” the article states.</span></div><div style="margin-bottom: 14pt; margin-top: 14pt;"><span style="font-family: Arial, Helvetica, sans-serif;">I hope that this advice will help us all to become better businessmen and businesswomen as we strive to improve the business world.</span></div>reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-19702855668172543892013-02-26T12:02:00.000-08:002013-03-01T12:45:45.840-08:00The Value of Hands-On Learning<div class="MsoNormal"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLMqsbiRmxvGUArJz0OIKJwtAwj81d8QdmFJfv0gI6UQH589LntZ1Mxl2qM8Pm-ccZHoAy-rOJAPgzjCjuq-vGv6GgbY83YOykGFTNKmtlGTtjplKfovmdTnkv8B_5DQcyJJeFrTfcbUI/s1600/Henshaw,+Nathan.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Nathan Henshaw" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLMqsbiRmxvGUArJz0OIKJwtAwj81d8QdmFJfv0gI6UQH589LntZ1Mxl2qM8Pm-ccZHoAy-rOJAPgzjCjuq-vGv6GgbY83YOykGFTNKmtlGTtjplKfovmdTnkv8B_5DQcyJJeFrTfcbUI/s200/Henshaw,+Nathan.jpg" title="" width="158" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Nathan Henshaw<br />Business Council Member<br />Senior in Economics and International Business</td></tr></tbody></table><span style="font-family: Arial, Helvetica, sans-serif;">Last Summer I was able to participate as an intern for the Small Enterprise Education and Development program, commonly known as the SEED program, in Ghana. Prior to leaving I never imagined I would have learned so much through personal experience. I learned several skills and lessons that have been, and will always be, valuable to me personally. However, perhaps the most important skill I was able to develop is my ability to think critically and solve problems. The autonomist nature of the program empowers the interns to take personal ownership of their experience and enables them with a real hands-on learning opportunities. Here are two simple illustrations. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Critical Thinking </b></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">One day a man came to my assigned partner and me to ask for a loan. He had some mechanical skills with cars and wanted to start repairing tires and changing oil in a neighboring village. We considered the potential risks and returns from the proposed investment and we visited his village several times to analyze the industry. We made the decision to issue a loan for his business idea. He was able to service several cars each day and paid off his loan within a few months, despite his loan being a 12-month loan. This experience helped me gain confidence that I can analyze real situations and not simply textbook problems. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Problem Solving</b></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Part of the SEED experience is teaching classes. After class one day, I was approached by three men who had started a fish farm together. They had received a loan for approximately $600, between the three of them. This amount of money is nearly twice the average income for a single family in that area because most people live on less than one dollar per day. With some hesitation these men asked if they could speak with me about their loan payments. They explained that their fish farm dried up and they had lost everything. This was a big problem for them and their families. </span><br /><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq7icgXoX9P9CXVVlOCGIc46-i_qk8zf3ATm8l7oR-DG3_Mt2cL0Wb9TIh00q78j7CkwpoXYkx08mZrXGZGOtlaBKf8SzFvjVmb1pfuytB31x3rLHu3QYzQVmMJZuTklsBI-5Op_yD8gc/s1600/DSC_0931.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Nathan Henshaw and a fellow student with some Ghana children during their time with the SEED program." border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq7icgXoX9P9CXVVlOCGIc46-i_qk8zf3ATm8l7oR-DG3_Mt2cL0Wb9TIh00q78j7CkwpoXYkx08mZrXGZGOtlaBKf8SzFvjVmb1pfuytB31x3rLHu3QYzQVmMJZuTklsBI-5Op_yD8gc/s320/DSC_0931.JPG" title="" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Nathan Henshaw and a fellow student with some Ghana children<br /> during their time with the SEED program.</td></tr></tbody></table><span style="font-family: Arial, Helvetica, sans-serif;"></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">After several days of considering different business ideas and consulting with our professor, we came in contact with a friend who was looking to start a business. He had an idea to have these three men start managing a snail farm for him. They were able to do this and paid off their debt rather rapidly. They also qualified for another loan to grow a pepper farm. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">These types of experiences don’t occur in the classroom. However, I know I was prepared to analyze these situations because of the preparation I received from several professors and mentors. I have loved my experience at the Huntsman School of Business — the quality of teaching is exceptional. I enjoy the classroom setting and learning from fellow students and the faculty. I am grateful for hands-on learning opportunities and to be able to put into practice some of the business principles I have learned. I believe the education I received in Ghana last summer was invaluable. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><!--EndFragment-->reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-55072513186682631672013-02-25T14:17:00.000-08:002013-03-01T12:45:45.846-08:00A Professor's Advice to Students: Don't Cheat<br /><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiRfybzacqbaFHX7qaqt0p-HwbuWn6KuQ9Omq0Bspk-r71AmGMN3rFWHSPMmFf-nuJF7EBGcsWly34qPOJiidSQV1QavX5A2QzwfzfSvfbrKl68wQIaCYpyZFwkEvJEZFhBUpbTkUf60s/s1600/Eric%252520Schulz.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Eric Schulz" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiRfybzacqbaFHX7qaqt0p-HwbuWn6KuQ9Omq0Bspk-r71AmGMN3rFWHSPMmFf-nuJF7EBGcsWly34qPOJiidSQV1QavX5A2QzwfzfSvfbrKl68wQIaCYpyZFwkEvJEZFhBUpbTkUf60s/s200/Eric%252520Schulz.jpg" title="" width="157" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Eric Schulz</span></td></tr></tbody></table><div><span style="font-family: Arial, Helvetica, sans-serif;">I received an anonymous letter from a student this week alleging that on the last quiz I gave in class, some students were cheating. Nothing infuriates me more than liars and cheats. </span></div><div><span style="font-family: Arial, Helvetica, sans-serif;"></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"></span></div><div><span style="font-family: Arial, Helvetica, sans-serif;">I know that the Pollyanna world in which I live — where I want to believe that everyone acts with honesty and integrity, and everyone is upfront, truthful and never deceitful — doesn't really exist, but I refuse to believe otherwise. How can one go through life suspicious of everyone and everything? </span></div><div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div><span style="font-family: Arial, Helvetica, sans-serif;">At the end of the day, all we have is our integrity, our character, our honor, and our reputation. The temptation to cheat is part of the college experience — but true character is built by resisting the temptation and acting with integrity and honor. Think about it. Is it worth tarnishing your reputation and honor, and having to deal with a guilty conscience, for a few points on a meaningless quiz or test? Really?</span></div><div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div><span style="font-family: Arial, Helvetica, sans-serif;">You are here at the University in order to improve your life's lot — to be able to get a better job and have a nicer life than those who did not continue their education. Don't screw it up by cheating. A stellar reputation and clear conscience is worth much more than a few extra points on an exam or quiz. You'll sleep a lot better at night too. </span></div><div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-79050775262220803722013-02-22T15:18:00.000-08:002013-03-01T12:45:45.851-08:00What Will Huntsman Hall Computer Labs Look Like?<div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">I’ve shared with you some artist renderings of what we expect our tiered and flat classrooms to will look like in Huntsman Hall; so today I’m going to include an image showing what our computer labs might look like. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQyDjxfueBFn2M4lNVOUsDNBnmtrq9hd2uy_ZDNUuMskKfJPe2fITZQgj9AlK3k1l6wlQ4tATJb7nuozgfIQQlUD9BNsgP2hiCXZgMaxqLXH6doF-8VbKW9nZOOdYqdLeovdKx9pCdhYM/s1600/View+17+Final+small.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQyDjxfueBFn2M4lNVOUsDNBnmtrq9hd2uy_ZDNUuMskKfJPe2fITZQgj9AlK3k1l6wlQ4tATJb7nuozgfIQQlUD9BNsgP2hiCXZgMaxqLXH6doF-8VbKW9nZOOdYqdLeovdKx9pCdhYM/s320/View+17+Final+small.jpg" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Huntsman Hall Computer Lab</span></td></tr></tbody></table><span style="font-family: Arial, Helvetica, sans-serif;">Did you notice that I’m choosing my words a little more cautiously when it comes to our computer labs? Want to know why? It’s because in the world of computer technology things change so fast that all we know for sure is that we’ll have to be flexible if we want our students to be prepared for the changing global job market of the future. We don’t know for sure what our computer labs will look like when Huntsman Hall is completed.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">If we cut the ribbon for the new building today, however, we suspect our labs would look something like the picture I have included. We are planning to have one lab that will include our Bloomberg terminals and will be home to our best and most expensive cutting-edge technology. We expect the front of our classrooms will have more than white boards and will feature some kind of technology that keeps our students in touch with the real-time developments that will be relevant to their education.</span><br /><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3wUm2wbdGfC0mKu2UGVH7Ru7PK5yCR2JilCxGwQuK2uMFxea49di8CVZrZbTGtP_g52uLiiGkT3LOTnhmbydGCoTDYCZZpn3XuNQtG7QKAy4VydrYnzHL48mRqHKayTn2X-pHtZv4-ls/s1600/Ken+smiles+in+black+and+white.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Ken Snyder" border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3wUm2wbdGfC0mKu2UGVH7Ru7PK5yCR2JilCxGwQuK2uMFxea49di8CVZrZbTGtP_g52uLiiGkT3LOTnhmbydGCoTDYCZZpn3XuNQtG7QKAy4VydrYnzHL48mRqHKayTn2X-pHtZv4-ls/s200/Ken+smiles+in+black+and+white.jpg" title="" width="200" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Ken Snyder</span></td></tr></tbody></table><span style="font-family: Arial, Helvetica, sans-serif;"></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"></span></div><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">We plan to continue using the labs we have now in the George S. Eccles Business Building. We believe that all of our labs will be on the basement level because a room with large windows is not optimal for a computer lab. </span><!--EndFragment--><br /><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span>reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-5624729028782829352013-02-21T12:08:00.000-08:002013-03-01T12:45:45.856-08:00A Student's Farewell to the Huntsman School of Business<br /><div style="margin: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">With graduation coming up, I will soon leave Logan and the Huntsman School of Business, the place that became my second home. With all the graduation stress, I often reflect back to summer of 2010, when I first came to Logan and became part of the Aggie spirit. Being an international student, there were a lot of things I had to overcome. I was in a foreign country with a different culture and language, I had to make new friends and was about to start a new chapter in my life away from my family and friends. I was worried, scared, but most of all, very excited. Back then, I had no idea what kind of amazing adventure it was going to be.</span></div><div style="margin: 0px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"> </span></div><div style="margin: 0px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Perhaps, the biggest challenge I faced in Logan was making new friends. In the beginning, my circle of friends was limited to other Armenian students at USU. However, as soon as classes started, I began to make new friends, mostly by participating to Business School activities. Today I am proud to have friends from all over the world. Each of them has opened my mind and has taught me to look at things differently, in a way that I would have never done had I not met them.</span></div><div style="margin: 0px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"> </span></div><div style="margin: 0px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">If I had to identify one important life lesson I learned at the Huntsman School of Business it would be to never limit aspirations, because the only limited thing is time. One has to make the most out of it, explore, learn, and enjoy every moment, since it only happens once. Three years ago I would never have thought that I would attend a Microsoft presentation in Paris, meet business leaders from around the world, or get to see the breathtaking view of Machu Picchu in Peru or climb the Great Wall of China. All of those were life-changing experiences I had while at school. </span></div><div style="margin: 0px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><br /></span></div><div style="margin: 0px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Sometimes I think back and wonder what my life would have been like if I had continued my studies in Armenia. Of course I cannot find an answer to that question, but I certainly have no regrets with my choice of coming to Utah State. If I had stayed back home, I would not have gained the same competitive academic knowledge, I would not have travelled as much, and most importantly, I would not have met the number of amazing people from around the world.</span></div><div style="margin: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;"> </span></div><div style="margin: 0px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">I will soon be starting another chapter of my life, and again, just like three years ago, I am scared, worried, and of course excited. There is a lot of uncertainty, which makes me wonder what the future will be like, where I will end up three years from now. Sometimes I wonder if I could meet the future Anna, the one that has overcome this new uncertainty, and listen to what she has to tell me. Hopefully, her advice to me would be the same: “Explore, learn and enjoy every given moment without any regrets." And perhaps this is also my advice to other international students who are to become part of the Huntsman School of Business at Utah State University.</span></div><span style="font-family: Arial, Helvetica, sans-serif;"><br class="Apple-interchange-newline" />— Anna Vardanyan</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"> Senior at the Huntsman School of Business</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-58850416951493522862013-02-20T13:14:00.000-08:002013-03-01T12:45:45.861-08:00Cultivating Creativity<div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Business leaders often tell us to “think big,” “think outside the box,” “be different,” and so on. From my experience, I think that is easier said than done. When I try so hard to be creative, I ended up being frustrated and disappointed in myself because everything that comes to mind doesn’t seem to “make sense.” I realized, however, that not everything should necessarily make sense at first. </span><span style="font-family: Arial, Helvetica, sans-serif;">Many creative ideas start off by not making sense. The distinguishing factor for a creative idea lies in people themselves. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">People who have the courage to step out of their comfort zones to take “the road less traveled” and think of something that may sound ridiculous to other people. They don’t get discouraged when others scoff at their ideas. Instead, they persist through challenging times.</span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">In business, creativity is part of the organization, regardless of whether we like it or not. We need to come up with ideas for business strategies, start-up companies, branding, marketing and the list goes on and on. That is why creativity is such an important asset and skill for businessmen and women. </span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Here are some things that I found helpful in cultivating creativity:</span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Brainstorming</b> — When in a large room full of people, we have the opportunity to interact and share ideas with each other. With many working minds, those ideas can lead to something great. Granted, some people are extroverts, while others are introverts and the introverts probably work better when they have some alone time. What they can do is list ideas that they have and bring them to the table during brainstorming sessions. There should not be any judgment during this time and everyone should be allowed to speak freely without any restrictions. </span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Sleep on it </b>— My “A-HA” moment sometimes comes when I am well rested. When we are too tired, sleepy, hungry, or worse, all of the above, </span><span style="font-family: Arial, Helvetica, sans-serif;">our brains sometimes don’t work, nothing comes to mind and we lack enthusiasm to come up with ideas. It is important to sustain ourselves with adequate food and sleep.</span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Seek inspiration from your surroundings</b> — There are many things that could spark creativity: the media, the people that we talk to, nature, and even our very own office. We just need to look at things from a different perspective and find things that can benefit others. This can be difficult, even for me, but prac<a href="http://www.blogger.com/blogger.g?blogID=8635992529912547363" name="_GoBack"></a>tice makes perfect. </span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"> An <a href="http://www.entrepreneur.com/article/219709">article</a> from <a href="http://www.blogger.com/entrepreneur.com">entrepreneur.com</a> provides more exercises to boost creativity. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">— Nadiah Johari</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><!--EndFragment-->reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-68890464567106356192013-02-19T12:38:00.000-08:002013-03-01T12:45:45.866-08:00Flat Classrooms in Huntsman Hall Will Offer Opportunities For Team Work<div class="MsoNormal"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsCvSaSOKmahwlFiFiN8fGXLkZdEKGERPTPcFqPtF2P_V-C1TaUlLAgT-V9nNWVZq_cwa6eaFolHDDG3htIi07mjb3kWHT6Vs0RKAtxnA7K9uNQ2GoJc-8_f7-YDVGSGM71M9AUthofZ0/s1600/View+18+Final+small.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Huntsman Hall Classroom" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsCvSaSOKmahwlFiFiN8fGXLkZdEKGERPTPcFqPtF2P_V-C1TaUlLAgT-V9nNWVZq_cwa6eaFolHDDG3htIi07mjb3kWHT6Vs0RKAtxnA7K9uNQ2GoJc-8_f7-YDVGSGM71M9AUthofZ0/s320/View+18+Final+small.jpg" title="" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Huntsman Hall Flat Classroom</span></td></tr></tbody></table><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">Last week I showed you an artist rendering of what our tiered classrooms will look like and promised to show you some more images of Huntsman Hall this week. For now, I’m going to keep you in the classroom. I’ve included in this blog a rendering of what our flat classrooms will look like.</span><br /><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">I wrote about all the benefits of a tiered classroom, especially when it comes to teaching with the case-study method. Flat classrooms come in handy when the coursework involves a lot of team work, interacting, and the opportunity to explore new innovative ideas. As you can see, our flat classrooms will have lots of movable white boards on two sides of the room, two projectors and rolling desks and chairs. If you had a professor who wanted to constantly change things up, he or she could do that for quite a while without much reputation. </span><br /><br /><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3wUm2wbdGfC0mKu2UGVH7Ru7PK5yCR2JilCxGwQuK2uMFxea49di8CVZrZbTGtP_g52uLiiGkT3LOTnhmbydGCoTDYCZZpn3XuNQtG7QKAy4VydrYnzHL48mRqHKayTn2X-pHtZv4-ls/s1600/Ken+smiles+in+black+and+white.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Ken Snyder" border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3wUm2wbdGfC0mKu2UGVH7Ru7PK5yCR2JilCxGwQuK2uMFxea49di8CVZrZbTGtP_g52uLiiGkT3LOTnhmbydGCoTDYCZZpn3XuNQtG7QKAy4VydrYnzHL48mRqHKayTn2X-pHtZv4-ls/s200/Ken+smiles+in+black+and+white.jpg" title="" width="200" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Ken Snyder</span></td></tr></tbody></table><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">Again this world, as envisioned by architects, is quite formal and involves silent observers who stand in a back corner to watch what's going on. We have no plans for such a dress code or for mysterious observers but, who knows, a professor working a flat classroom could try some pretty innovative approaches. In this case, there's lots you can do inside the box. </span><br /><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;"></span><br /><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;"></span></div><div class="MsoNormal"><br /></div><!--EndFragment-->reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-37205089636684948012013-02-14T11:52:00.000-08:002013-03-01T12:45:45.871-08:00Love in the Workplace? Absurd. <span style="font-family: Arial, Helvetica, sans-serif;">Many of us, while we have an appreciation for this day they call Valentine's Day, may not take it quite as seriously as other holidays like Christmas or New Years, because unlike those days, life doesn't stop for this lovey-dovey holiday. Stores don't close down, school is still in session, and work continues onward. Valentine's day is often celebrated outside of these endeavors because at an adult age, celebrating love with your classmates and co-workers just isn't deemed quite "appropriate." </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">What many of us fail to understand is that love is actually a vital part of the workplace. Its presence is needed there, as much as anywhere else in our lives, so that we, the workers, can enjoy what we do and feel good about our time there. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Now, I'm not saying that we all need to skip across the office hugging each and every co-worker while emphatically proclaiming our love, but I am suggesting that we hold a deeper appreciation for those that we work with. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Dr. Paul J. Zak, a neuroeconomist at Claremont Graduate University in Claremont, Calif. suggests in an <a href="http://www.psychologytoday.com/blog/the-moral-molecule/201008/can-love-improve-your-business">article</a> on <i><a href="http://www.psychologytoday.com/">Psychology Today</a></i> that love should be a management policy. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">"The essence of love is putting another person before oneself," he states in the article. "<span style="background-color: white; line-height: 20px;">Think about that for a minute. Do we need to love those we work with? Imagine the CEO of a distressed company who refuses his or her multimillion-dollar bonus so that one thousand employees would not be laid off. That would be love. How about an employee who agrees to work late so someone can go home early to care for a sick child? That would be love. Or, an employee who drops off a forgotten package to a customer's home after leaving work? That would be love."</span></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 20px;"><br /></span></span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 20px;">When we are loved, we naturally love in return, Dr. Zak adds. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 20px;"><br /></span></span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 20px;">Ok great, but why does this even matter? What does any of this have to do with the actual work that we're all doing? </span></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 20px;"><br /></span></span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 20px;">Dr. Zak states that "love is the foundation for trust," and companies that manage with love, build better trust, and better trust in the workplace results in higher employee productivity and morale, lower employee turnover, fewer sick days and more returning customers. An overall more profitable company. </span></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 20px;"><br /></span></span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 20px;">So this Valentine's Day, try implementing a little love into your work and who knows, maybe it will change your world. </span></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 20px;"><br /></span></span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 20px;">— Allie Jeppson</span></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 20px;"><br /></span></span><br /><span style="background-color: white; font-family: Arial, helvetica, sans-serif; font-size: 14px; line-height: 20px;"><br /></span><span style="background-color: white; font-family: Arial, helvetica, sans-serif; font-size: 14px; line-height: 20px;"><br /></span><br /><br />reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-58908789588429374252013-02-13T13:55:00.000-08:002013-03-01T12:45:45.876-08:00Entrepreneurial Experiences From Alan Hall<div _fallwcm="1" class="bdyItmPrt" id="divBdy" style="clear: both; font-family: 'Segoe UI', Helvetica, Arial, sans-serif; overflow: hidden; padding: 0px 15px 15px 0px; position: relative; top: -5px; width: auto; word-wrap: break-word;"><div dir="ltr"><span dir="ltr"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiu6WkUSieuBYAJjYOEfqZqAZKcIcLU6hsMy3zpSN0U2VR3CqYnb-EwTHYyP9LgxyRLxE_0FFvi8a8odZuzvwYocm0lAKiObip9tRRqXpJk124kQuAedQ4A5i2MBfa0wabtLw38Fl6vU4/s1600/Klydi+Heywood.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Klydi Heywood" border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiu6WkUSieuBYAJjYOEfqZqAZKcIcLU6hsMy3zpSN0U2VR3CqYnb-EwTHYyP9LgxyRLxE_0FFvi8a8odZuzvwYocm0lAKiObip9tRRqXpJk124kQuAedQ4A5i2MBfa0wabtLw38Fl6vU4/s200/Klydi+Heywood.jpg" title="" width="200" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Klydi Heywood</td></tr></tbody></table></span><br /><div><span dir="ltr">After having a 1 - 4 track record with successful businesses, Alan Hall asked his wife if he could second mortgage the house to start Marketstar.</span><br /><span dir="ltr"><br /></span><span dir="ltr">“Bless her heart, she let me do it,” Mr. Hall said, “And I worked my tail off to make this business successful because I had learned some of the things I’m going to tell you tonight.”</span><br /><span dir="ltr"><br /></span><span dir="ltr">At the Entrepreneurship Speaker Series Lecture Wednesday Feb. 6, Mr. Hall gave seven points that have helped him in his entrepreneurial adventures. Three in particular stood out to me.</span></div><span dir="ltr"></span><br /><div><span dir="ltr"><br /></span></div><span dir="ltr"><b>Know your customer</b></span><br /><div><span dir="ltr"><br /></span><span dir="ltr">“You go sell your idea first, you come back and design it, you build it and then you deliver it,” he said. He explained that many entrepreneurs start with the design and end with selling. When a person pitches their business idea and they don’t know specifically who their customer is, it’s all down-hill because they don’t know where to market, they don’t know how to get it out and “they blow through lots of money trying to find the customer,” Mr. Hall added.</span><br /><span dir="ltr"><br /></span><span dir="ltr">He explained to never base your business on the product in the first place, other than the idea. </span><br /><span dir="ltr"><br /></span><span dir="ltr"><b>Take care of your customers</b></span><br /><span dir="ltr"><br /></span><span dir="ltr">“Once people get the sale, they do a lousy job of taking care of that customer,” Mr. Hall said. He named the following list the “Value Chain of What Customers Want When They Buy a Product”:</span><br /><ul><span dir="ltr"><li>Good product</li><li>Good price</li><li>Delivered on time</li><li>Make sure it works</li><li>Support</li><li>A good buying experience</li></span></ul></div><span dir="ltr"><div><br />“If you’re going to start a business, shouldn’t you take care of your customers?” Mr. Hall asked. He stated that taking care of the customers is where a lot of entrepreneurs fail.<br /><br /><b>Hire the right employees</b><br /><br />I especially liked this point because of the applicability it has to me at this time in college. If this is the kind of person Mr. Hall wants to hire, then this is the professional I want to become.<br /><br />He told us his seven C’s of hiring:<br /><br /><u><b>Competent -</b></u> Although this is important, Mr. Hall said he made some big mistakes in his career by only looking at this aspect.<br /><br /><b><u>Capable -</u></b> They need to be capable of growth. “They can actually take the assignment they have and enhance it,” Mr. Hall said. “They can do it better and more efficiently.”<br /><br /><b><u>Compatible - </u></b>Mr. Hall stated that he wasted a lot of time on interpersonal relationships when he didn’t get along with someone.<br /><br /><b><u>Committed - </u></b>You need to hire someone who will come in, work through thick and thin, won’t bail and will make sure they are always getting their job done, Mr. Hall said.<br /><br /><b><u>Character - </u></b>“I want people who are honest, who have integrity, work hard, keep commitments, do things that are right, and if they don’t, I get rid of them,” Mr. Hall said, adding that to be honorable is non-negotiable.<br /><br /><b><u>Culture -</u></b> Mr. Hall’s specific culture has developed overtime. His culture is “love of God, love of self, love of family, love of work, love of community.” He emphasized the importance of always supporting and upholding this culture. If his employees like the culture and can depend on it, then they will work hard in return.<br /><br /><b><u>Compensation -</u></b> Mr. Hall advised that we always want to take care of our employees. We should always be looking at ways to reward, increase pay and increase growing opportunities for those who deserve it.<br /><br />Mr. Hall’s lecture opened my mind to a lot of mistakes that can be avoided on the entrepreneurial journey. I hope we can all take a few notes and become the next generation of successful business professionals.<br /><br />For the complete lecture, click <a href="https://owa.usu.edu/owa/redir.aspx?C=t6fI4-QHqEenzgqWCGo_ChrwMdfJ3c8IzIT_1BGUM_n6ktNvDxqUV7mxIWmMQS2cjtOcC4NTxBo.&URL=http%3a%2f%2fhuntsman.usu.edu%2falumni%2fhtm%2fdirectory%2fmemberID%3d9134" target="_blank">here</a></div></span></div></div>reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-50099578683661143242013-02-12T13:04:00.000-08:002013-03-01T12:45:45.969-08:00Entrepreneurial Leadership: The New Management Paradigm<div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Here’s a common scenario: I first meet a fellow student and we start into the common exchange of background information — hometowns, majors, postgraduate plans, career goals, other interests. When I mention that I’m an active participant in the university’s entrepreneurship programs, I will often hear the same reply, “entrepreneurship sounds like fun, but I’m not really interested in starting my own business.”</span><br /><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">I’m going to take a moment to clarify something very important. Although the term <i>entrepreneur</i> generally refers to <a href="http://www.blogger.com/blogger.g?blogID=8635992529912547363" name="_GoBack"></a>an individual who starts companies or builds them from the ground up, <i>entrepreneurial leadership</i>refers to a skillset or a management style that makes use of entrepreneurial principles to grow or strengthen any company or organization, whether brand new or well established. I’d like to refer to a set of eight principles taught by our very own Director of Entrepreneurial Programs, Mike Glauser, as found on the <a href="http://www.mynewenterprise.com/">educational website</a> he helped create. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><ol><li><span style="text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">Live in the Boundary</span></span></li><li><span style="text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">Plan for Opportunities</span></span></li><li><span style="text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">Engage a Brain Trust</span></span></li><li><span style="text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">Build Powerful Teams</span></span></li><li><span style="text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">Work with Zealous Tenacity</span></span></li><li><span style="text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">Create More with Less</span></span></li><li><span style="text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">Give Distinguishing Service</span></span></li><li><span style="text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;">Serve a Broader Purpose</span></span></li></ol><br /><span style="text-indent: -0.25in;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">These points are self-explanatory for the most part, however, you can learn more about each one by exploring the website.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">So you plan to work for an international financial services provider? You’re interested in non-profit work? You have been given a leadership assignment in your religious congregation? You’re going to take over the family business when your parents retire? You plan to work in health care or public education administration? Regardless of the situation or chosen pursuit, these principles are applicable.</span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Take a moment and consider your own career goals. Would you benefit from gaining a more entrepreneurial mindset? The short answer is <i>yes!</i> And the long answer is <i>definitely, yes!</i></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Check out the many resources available through the <a href="https://huntsman.usu.edu/ecenter/">Center for Entrepreneurial Excellence</a>and related programs.</span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">— Reed Page</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"> <span style="color: #102237;">Executive Vice President</span></span><br /><span style="color: #102237; font-family: Arial, Helvetica, sans-serif;"> USU Entrepreneurship Club</span><br /><span style="color: #102237; font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="color: #102237; font-family: Arial, Helvetica, sans-serif;"><br /></span></div><!--EndFragment--></div>reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-56630100843998368912013-02-11T13:50:00.000-08:002013-03-01T12:45:46.063-08:00Becoming Friends With Professors is a Key to Opportunity<span style="font-family: Arial, Helvetica, sans-serif;">I tell my younger sister that the most important thing you should do in college is to become friends with your professors. It is no secret that professors at the Jon M. Huntsman School of Business are incredible at research and at teaching. But they are also incredibly friendly and helpful. </span><br /><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm9riwSqWUtWDAFpTOR5K5Y5h5xNCXYJnu-gtDVQdzAtryaOLB6B-3cpnvy4h3weI0vakeAiX72aQ9NkwHiC_LnibjPSmXzb-xmdkYSTyZ3ivZF851sYjdJ8SYpE4RAR7DFf2ps6a_R7E/s1600/_MG_8353.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm9riwSqWUtWDAFpTOR5K5Y5h5xNCXYJnu-gtDVQdzAtryaOLB6B-3cpnvy4h3weI0vakeAiX72aQ9NkwHiC_LnibjPSmXzb-xmdkYSTyZ3ivZF851sYjdJ8SYpE4RAR7DFf2ps6a_R7E/s320/_MG_8353.jpg" width="212" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Jeff Parker<br />Business Senator</span></td></tr></tbody></table><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Professors can be the most invaluable resource to students. If you know a professor personally, they will introduce and suggest opportunities to you. These could be scholarships, programs, internships, jobs, or research opportunities that are incredibly vital to your education. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">One way to make friends with a professor is to make sure that your professors know you by name. How do you do this? Give intelligent comments in class, ask questions after class, or visit them in during office hours. Having a professor as a friend will make your education phenomenal. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">However, this is a two-way street. I would also recommend that professors make an effort in learning student’s names. Use your vast knowledge and networks to introduce them to education enhancing experiences. You could influence a student's mind for the better. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">As I was thinking back on my time at the Huntsman School of Business, this is one of the reasons that I started to take advantage of my education. As a sophomore, I was floating through classes, sitting in the back. For some reason, I must have thought of a good question or given a comment because Professor Diana Thomas called after class. After talking for moment, she recommended that I applied for Koch Scholars. From that point on, she knew my name, and I was toast. Every time I would zone out or nod off in class she would call on me. I would startle back to reality and maybe stumble through an answer. It was pretty annoying at the moment but I am really grateful now. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Although I was never accepted to the Koch Scholars, that initial two-minute conversation was my catalyst for engaging in my education. I switched my major to economics. I applied for study abroad, which I discussed with Professor Thomas during her office hours. I was researching scholarships for the trip when I learned about the Huntsman Scholar program. I applied and connections there lead me to an internship. Friends I made in the program encouraged me to run for Business Senator. Everything has snowballed from that one moment when Diana gave me some friendly advice. I have talked to many students with similar stories. Professors are the channel through which students learn about these vital opportunities. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">I invite professors to recommend to students all of the fantastic opportunities here at the Business School, and I highly recommend to all students the same advice I give me sister: make sure the professors know you by name. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">— Jeff Parker</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"> Business Senator</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"> Jon M. Huntsman School of Business </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"> jeffrey.parker@aggiemail.usu.edu </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-35212544192449178112013-02-08T13:24:00.000-08:002013-03-01T12:45:46.156-08:00See What Class Will Look Like at the Huntsman School of Business in the Future<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3wUm2wbdGfC0mKu2UGVH7Ru7PK5yCR2JilCxGwQuK2uMFxea49di8CVZrZbTGtP_g52uLiiGkT3LOTnhmbydGCoTDYCZZpn3XuNQtG7QKAy4VydrYnzHL48mRqHKayTn2X-pHtZv4-ls/s1600/Ken+smiles+in+black+and+white.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Ken Snyder" border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3wUm2wbdGfC0mKu2UGVH7Ru7PK5yCR2JilCxGwQuK2uMFxea49di8CVZrZbTGtP_g52uLiiGkT3LOTnhmbydGCoTDYCZZpn3XuNQtG7QKAy4VydrYnzHL48mRqHKayTn2X-pHtZv4-ls/s200/Ken+smiles+in+black+and+white.jpg" title="" width="200" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Ken Snyder</span></td></tr></tbody></table><span style="font-family: Arial, Helvetica, sans-serif;">In my last blog I announced that we have officially been given permission to break ground and plan to do so later this year after the weather warms up. Our architects have been creating some renderings that will help us better visualize what Huntsman Hall will look like when it’s done. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Last November I talked about case-study teaching and how tiered classrooms with wide isles would make this approach even more effective. So today I wanted to share with you what our large tiered classrooms are going to look like.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br /><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1ZLW1Bf7DerU7znH5WHTYw4YOWb-ymprd2v9ki4nN7IrYprDqQ-uOjExyW43JI2nSv4NTHzuO1jkhKFnqrmARbDZ5ugkS_oZOs7nnD5fIIMbL5bzXwls5oxa4KMCTTIwF0pAiD6Rp0t8/s1600/View+13+Final+small.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="A Future Huntsman Hall Classroom" border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1ZLW1Bf7DerU7znH5WHTYw4YOWb-ymprd2v9ki4nN7IrYprDqQ-uOjExyW43JI2nSv4NTHzuO1jkhKFnqrmARbDZ5ugkS_oZOs7nnD5fIIMbL5bzXwls5oxa4KMCTTIwF0pAiD6Rp0t8/s400/View+13+Final+small.jpg" title="" width="400" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">A Future Huntsman Hall Classroom</span></td></tr></tbody></table><span style="font-family: Arial, Helvetica, sans-serif;">No, we aren’t going to require our students to wear formal attire to class. My guess is that these are all award-winning, student scholars and they are in class just before the Annual Fall Awards Banquet is to be held. Do your see yourself in there anywhere?</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Do you want to see more? When I do my next blog I’ll share another image of another part of the building. For now we’ll be envisioning things one artist rendering at a time, but it won’t be long before ground wil<a href="http://www.blogger.com/blogger.g?blogID=8635992529912547363" name="_GoBack"></a>l be broken and the vision will become a reality. There are probably some of you reading this right now that will take classes in a classroom that looks just like this. Maybe you’d better shine up your shoes just in case.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><!--EndFragment-->reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-11843126905833380162013-02-07T12:12:00.000-08:002013-03-01T12:45:46.250-08:00Discovering Knowledge<span style="font-family: Arial, Helvetica, sans-serif;">Learning is typically seen as the dissemination of knowledge and understanding. This statement is inaccurate! Learning in most environments is not knowledge development. We listen to the instructor and obtain, what the instructor deems as knowledge, long enough to pass an exam or other related exercise. Once that event has passed, we tend to forget the related learning. Understanding and knowledge are only obtained when actively sought and discovered! </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Discovering knowledge is the pull method of learning. To push is to force something, a product or information, toward the end, while to pull is the demand of a product or information from the end. Push and pull are evident in every classroom. The pupils who discover/pull knowledge will find success. The students who only attend with a desire to pass the class and exams are the individuals creating the environment of pushing knowledge. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">How do individuals, instructors and students, develop what is necessary to discover knowledge? </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Unfortunately, I cannot give you an answer to the above question. If I did so, then I would deprive you of the beauty that is “discovery.” But here is a hint. When you are passionate about something, you actively seek information about that item. You are always looking for “the next big thing.” Find what drives you and actively look for it in everything! Pull the information and learning you need in order to succeed. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Business Leaders (past, present and future) how do you coach and mentor individuals to pull and discover knowledge? <a href="http://www.blogger.com/blogger.g?blogID=8635992529912547363" name="_GoBack"></a></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNoSpacing"><span style="font-family: Arial, Helvetica, sans-serif;">— George C Johnson</span></div><div class="MsoNoSpacing"><span style="font-family: Arial, Helvetica, sans-serif;"> Lean Leaders Club – President</span></div><div class="MsoNoSpacing"><span style="font-family: Arial, Helvetica, sans-serif;"> The Shingo Prize – Education Coordinator</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><!--EndFragment-->reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-82830985996575528452013-02-06T13:48:00.000-08:002013-03-01T12:45:46.256-08:00What's in a Name: How to Come Up With a Creative Business Name<span style="font-family: Arial, Helvetica, sans-serif;">Possibly one of the most difficult tasks when starting a business is trying to figure out a unique, memorable and attention-grabbing name for your business. At the same time, the name has to be simple enough for potential clients to remember and pronounce it without any difficulty. It should define and reflect what your company is all about. </span><br /><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">However, when we finally think of a good idea, it is quite likely that another company or person has initiated that idea first. So how do you come up with a fresh, new and creative name for your business? The following articles provide some tips to help you pick and choose a name for your company. Read on to find out more information about branding, trademark and name evaluation.</span><br /><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.25in;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.25in;"> </span><a href="http://www.inc.com/guides/2010/06/choose-the-best-name-for-your-business.html" style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.25in;">How to Choose the Best Name For Your Business</a><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.25in;"> by </span><a href="http://www.inc.com/" style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.25in;">Inc.</a></div><div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><!--[if !supportLists]--><span style="font-family: Arial, Helvetica, sans-serif;">· <!--[endif]--><a href="http://www.entrepreneur.com/article/21774">How to Name Your Business</a>by <a href="http://www.entrepreneur.com/">Entrepreneur</a></span><br /><span style="font-family: Arial, Helvetica, sans-serif; text-indent: 0px;"><br /></span><br /><div style="text-indent: -24px;"><span style="font-family: Arial, Helvetica, sans-serif; text-indent: 0px;"> — Nadiah Johari</span></div><div style="text-indent: -24px;"><span style="font-family: Arial, Helvetica, sans-serif; text-indent: 0px;"><br /></span></div><div style="text-indent: -24px;"><span style="font-family: Arial, Helvetica, sans-serif; text-indent: 0px;"><br /></span></div><div style="text-indent: -24px;"><span style="font-family: Arial, Helvetica, sans-serif; text-indent: 0px;"><br /></span></div></div><!--EndFragment-->reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-91355387328205985182013-02-05T11:01:00.000-08:002013-03-01T12:45:46.350-08:00Lessons From a Piano-Pounding Entrepreneur<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiu6WkUSieuBYAJjYOEfqZqAZKcIcLU6hsMy3zpSN0U2VR3CqYnb-EwTHYyP9LgxyRLxE_0FFvi8a8odZuzvwYocm0lAKiObip9tRRqXpJk124kQuAedQ4A5i2MBfa0wabtLw38Fl6vU4/s1600/Klydi+Heywood.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Klydi Heywood" border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiu6WkUSieuBYAJjYOEfqZqAZKcIcLU6hsMy3zpSN0U2VR3CqYnb-EwTHYyP9LgxyRLxE_0FFvi8a8odZuzvwYocm0lAKiObip9tRRqXpJk124kQuAedQ4A5i2MBfa0wabtLw38Fl6vU4/s200/Klydi+Heywood.jpg" title="" width="200" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Klydi Heywood</span></td></tr></tbody></table><div style="margin-bottom: 14pt; margin-top: 14pt;"><span style="font-family: Arial, Helvetica, sans-serif;">With fingers flying across the piano keys and breath-taking videography in the background, Jon Schmidt’s presentation and lecture on Wednesday Jan. 30 was a feast for the senses. Students filled the auditorium in the Ellen Eccles Conference Center 30 minutes before the show started. And when I stood up to take pictures 10 minutes into the presentation, I had to climb over students who were stuffed into the isles.</span></div><div style="margin-bottom: 14pt; margin-top: 14pt;"><span style="font-family: Arial, Helvetica, sans-serif;">He began with his story. Schmidt started performing at benefit events and selling cassette tapes whenever he could. Although he was amazed by the fact that people actually wanted to buy his tapes, he said he acted the part. </span></div><div style="margin-bottom: 14pt; margin-top: 14pt;"><span style="font-family: Arial, Helvetica, sans-serif;">“Fake it ‘til you make it,” Schmidt said. “It really works.” As students laughed at this remark, he continued by stating that people’s perception is reality.</span></div><div style="margin-bottom: 14pt; margin-top: 14pt;"><span style="font-family: Arial, Helvetica, sans-serif;">“Your image is what people perceive, and that’s what they believe,” he said. With his humility shining through, Schmidt attributed this factor to his early success.</span></div><div style="margin-bottom: 14pt; margin-top: 14pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Schmidt’s second entrepreneurial advice for success was to think of, create or do something that has never been done before. When Schmidt met cellist Steven Sharp Nelson, he wanted to create something different. With their first YouTube sensation </span><span style="font-family: Arial, Helvetica, sans-serif;">“</span><a href="https://owa.usu.edu/owa/redir.aspx?C=IfG07YfhrkmVzU_ZTkhG4u26eGxe188IZk_L_aDZEFip3fBCgMnzXy6XQXBKMegCgo4c78TMAuc.&URL=http%3a%2f%2fwww.youtube.com%2fwatch%3fv%3ddE4rhONTGyM" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">Love Story Meets Viva la Vida</a><span style="font-family: Arial, Helvetica, sans-serif;">,”</span><span style="font-family: Arial, Helvetica, sans-serif;"> the innovation for creative, classical yet modern music was born.</span></div><div style="margin-bottom: 14pt; margin-top: 14pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Schmidt then played the song for the audience, and the goose bumps on my arms started to rise. In addition to being a very talented pianist, Schmidt was an entertainer. He would bob his head to the beat, sway his shoulders to the melody and even spin around and play upside down.</span></div><div style="margin-bottom: 14pt; margin-top: 14pt;"><span style="font-family: Arial, Helvetica, sans-serif;">When asked what got him through the tough times of being an entrepreneurial musician, Schmidt gave credit to God and his gut. He stated that in order to feel good about what he does each day, he has to follow his passions.</span></div><div style="margin-bottom: 14pt; margin-top: 14pt;"><span style="font-family: Arial, Helvetica, sans-serif;">I left the presentation with a song stuck in my head and a new determination to reach for my dreams. By being creative and “faking it ‘til I make it,” I think I can do just about anything.</span></div>reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-80398539879410888112013-02-04T13:38:00.000-08:002013-03-01T12:45:46.443-08:00My Day As A USA Today Expert Super Bowl Ad Panelist<!--[if gte mso 9]><xml> <o:DocumentProperties> <o:Template>Normal.dotm</o:Template> <o:Revision>0</o:Revision> <o:TotalTime>0</o:TotalTime> <o:Pages>1</o:Pages> <o:Words>1033</o:Words> <o:Characters>5893</o:Characters> <o:Company>Utah State University</o:Company> <o:Lines>49</o:Lines> <o:Paragraphs>11</o:Paragraphs> <o:CharactersWithSpaces>7237</o:CharactersWithSpaces> <o:Version>12.0</o:Version> </o:DocumentProperties> <o:OfficeDocumentSettings> <o:AllowPNG/> </o:OfficeDocumentSettings></xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0</w:Zoom> <w:TrackMoves>false</w:TrackMoves> <w:TrackFormatting/> <w:PunctuationKerning/> <w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing> <w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing> <w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:DontGrowAutofit/> <w:DontAutofitConstrainedTables/> <w:DontVertAlignInTxbx/> <w:UseFELayout/> </w:Compatibility> </w:WordDocument></xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="276"> </w:LatentStyles></xml><![endif]--> <!--[if gte mso 10]><style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} </style><![endif]--> <!--StartFragment--> <br /><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.blogger.com/blogger.g?blogID=8635992529912547363" name="_GoBack"></a></span></div><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiRfybzacqbaFHX7qaqt0p-HwbuWn6KuQ9Omq0Bspk-r71AmGMN3rFWHSPMmFf-nuJF7EBGcsWly34qPOJiidSQV1QavX5A2QzwfzfSvfbrKl68wQIaCYpyZFwkEvJEZFhBUpbTkUf60s/s1600/Eric%252520Schulz.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Eric Schulz" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiRfybzacqbaFHX7qaqt0p-HwbuWn6KuQ9Omq0Bspk-r71AmGMN3rFWHSPMmFf-nuJF7EBGcsWly34qPOJiidSQV1QavX5A2QzwfzfSvfbrKl68wQIaCYpyZFwkEvJEZFhBUpbTkUf60s/s200/Eric%252520Schulz.jpg" title="" width="157" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Eric Schulz</span></td></tr></tbody></table><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">My Super Bowl Sunday is usually spent watching the game and eating some nachos and cheesesteaks. All that changed last week when I was invited to participate as a member on the USA Today Super Bowl Ad Panel, rating each and every Super Bowl ad for the paper’s annual Ad Meter Ranking. See: <a href="http://admeter.usatoday.com/">http://admeter.usatoday.com</a></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">It was a very interesting experience having to focus and evaluate every ad. I kept getting emails from a USA Today staffer asking my thoughts and opinions on different ads as we progressed through the night. For the most part, my rankings pretty much agreed with the consumer polling. I ranked the Budweiser Clydesdale “Horse and Trainer Reunited” as the top ad, followed by Tide’s “Montana Miracle Stain”, and Kia’s “Space Babies." </span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;">One place where I differed from the poll was on the evaluation of Dodge Ram’s “God Made A Farmer” (USA Today - 3</span><span style="color: black;"><sup>rd</sup></span><span style="color: black;"> place; My Rank - 9th) and Jeep’s “Families Waiting/Troops” (USA Today - 5</span><span style="color: black;"><sup>th</sup></span> place; My Rank - 10th). Both of those ads were touching, poignant, and terrific pieces of art — Norman Rockwell paintings on video — which stirred patriotism and pride in the USA. But where I had a problem with the ads was they didn’t relate at all to their brands. Either could have been produced by any American company (McDonalds, Bank of America, Coca-Cola, Ford, Chevrolet, etc.). <o:p></o:p></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Don’t get me wrong, both ads were fantastic, but I’m not sure that they will drive sales. In my days back at Coca-Cola there were several ads that consumers really liked, particularly <a href="http://www.youtube.com/watch?v=ib-Qiyklq-Q">“I’d Like To Teach The World To Sing”</a> and <a href="http://www.youtube.com/watch?v=xffOCZYX6F8">“Mean Joe Greene”</a>. Both increased the number of consumers who said Coke was their favorite soft drink, but as the “favorite soft drink” rating increased, actual sales volume was flat or slightly declining. The gap between these two numbers we came to term as “virtual consumption." Companies don’t like it when advertising creates virtual consumption, they want real consumption. I think the Dodge and Jeep ads will both increase consumers “liking” perception of the brands, but I don’t think it will translate into increased sales – they will create “virtual consumption”. <o:p></o:p></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Here are some of the notes I made while watching the commercials: <o:p></o:p></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><b><u>Budweiser Clydesdales</u></b>: It was as brilliantly produced as a Hallmark special. It's hard to strike that emotional chord, but Budweiser nailed it. We all enjoy a good love story, and Budweiser pulled it off in just 60 seconds. The ad was sweet and heartfelt. It was the only commercial that made me cry.<o:p></o:p></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><b><u>Tide “Montana Miracle Stain</u></b>”: Brilliant. Topical, fun, and the product is the hero, getting rid of the Montana stain!<o:p></o:p></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><b><u>Doritos</u></b>: Eating Doritos was clearly the hero, and both ads told the story in humorous, relevant yet unexpected ways. <o:p></o:p></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><b><u>Go-Daddy “Kissing</u></b>”: The ad was intentionally designed to create “water cooler talk” after the game. Go-Daddy regularly tries to offend people’s sensibilities with their Super Bowl ads to get attention. “<i>Say whatever you want about me, just spell my name right</i>” is the strategy. It works. Their entire brand has been built on titillating Super Bowl advertising.<o:p></o:p></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="color: #1a1a1a;"><span style="font-family: Arial, Helvetica, sans-serif;">In the Super Bowl, creativity and entertainment value often get in the way of marketing effectiveness. Agencies consider a great spot to be wildly creative and entertaining. But creativity and entertainment doesn't always equal brand communication effectiveness.<o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="color: #1a1a1a;"><span style="font-family: Arial, Helvetica, sans-serif;">Great advertising should show creativity, entertain, and be relevant yet unexpected — making your product the hero. Tide’s “Montana Miracle Stain”, Milk's " The Rock - Morning Run" where our superhero can't save the world until he's had his milk; KIA's "Space Babies" where the car has an answer for everything — each of these were winners from a brand communication standpoint. They were fun to watch and made their product standout as the superhero of the day.<o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="color: #1a1a1a;"><span style="font-family: Arial, Helvetica, sans-serif;">Some of the worst ads, those that did nothing to showcase their products, included Cars.com "Wolf", Axe "Lifeguard", and Lincoln's "Jimmy Falllon - Steer the Script." While creative, their products were secondary, and got lost in the spots. Budweiser disappointed me and made me feel inferior with their whole “Black Dressed Cool People” the “Black Crown party”, and “Coronation”.<o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="color: #1a1a1a;"><span style="font-family: Arial, Helvetica, sans-serif;">And one other thing, the E-Trade baby is tired and needs to be retired. Several Super Bowls ago, E-Trade had one of the best Super Bowl commercials ever, entitled "Money Coming Out The Wazzoo," where a man being rushed to the hospital ER was being hospitalized because he had "money coming out his wazzoo." They need to find that mojo again.<o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="color: #1a1a1a;"><span style="font-family: Arial, Helvetica, sans-serif;">Here were my ratings of the commercials, along with the overall scores each ad achieved on the USA Today Ad Meter:<o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><br /></div><table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; margin-left: 4.65pt; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184; width: 452px;"> <tbody><tr style="height: 15.0pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><b><u><span style="font-family: Arial, Helvetica, sans-serif;">Top Ten<o:p></o:p></span></u></b></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><b>USA Today<o:p></o:p></b></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 1;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Company<o:p></o:p></b></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Description<o:p></o:p></b></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><b>My Score<o:p></o:p></b></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Ad Meter Score</b><o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 2;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Anheuser-Busch<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Horse and trainer reunited<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">10<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">7.76<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 3;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Tide<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Miracle Stain<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">10<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">7.75<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 4;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Kia<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Space Babies<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">10<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">6.74<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 5;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Doritos<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Fashionista Dad<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">10<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">7.27<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 6;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">NFL<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Deion Sanders returns<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">10<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">6.68<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 7;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Mercedes-Benz<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Deal with the devil<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">10<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">6.11<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 8;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Doritos<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Goat 4 Sale<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">10<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">6.71<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 9;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">M&Ms<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Love ballad<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">10<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">6.34<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 10;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">RAM<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">God Made A Farmer<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">9<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">7.43<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 11;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">JEEP<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Families waiting<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">9<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">7.2<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 12;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><br /></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 13;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><b><u><span style="font-family: Arial, Helvetica, sans-serif;">11-20<o:p></o:p></span></u></b></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">USA Today<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 14;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Company<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Description<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">My Score<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Ad Meter Score<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 15;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Coke<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Mirage<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">9<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">5.54<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 16;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">MILK<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">The Rock - Superhero <o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">9<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">5.98<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 17;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Anheuser-Busch<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Bud Light Voodoo Doll<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">9<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">6.01 (tie)<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 18;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Walt Disney<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Oz trailer<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">9<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">5.48<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 19;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Kia<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Hot Bots<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">8<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">5.51<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 20;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Wonderful Pistachios<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">PSY Gangnam Style<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">8<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">5.58<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 21;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">SodaStream<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">The effect of SodaStream<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">7<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">5.39<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 22;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Best Buy<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Asking Amy Poehler<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">7<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">6.23<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 23;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Hyundai<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Kid assembles team<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">7<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">6.65<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 24;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Audi<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Prom<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">7<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">6.64<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 25;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><br /></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 26;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><b><u><span style="font-family: Arial, Helvetica, sans-serif;">21-30<o:p></o:p></span></u></b></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">USA Today<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 27;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Company<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Description<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">My Score<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Ad Meter Score<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 28;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">VW<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Get Happy office guy<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">7<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">6.19<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 29;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Toyota<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Rav4 wish granted<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">7<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">6.16 (tie)<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 30;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Samsung<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Paul Rudd and Seth Rogan<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">7<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">6.06<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 31;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">NFL<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Thank you<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">7<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">6.14<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 32;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Paramount Pictures<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Star Trek trailer<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">7<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">5.4<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 33;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">GoDaddy.co<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Danica Patrick pilots plane<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">7<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">4.8<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 34;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Speed Stick<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Guy doing laundry<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">7<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">5.97<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 35;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Anheuser-Busch<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Bud Light lucky chair<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">6<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">5.55<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 36;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Universal Pictures<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Fast & Furious 6 trailer<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">6<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">5.11<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 37;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Century 21<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Wedding faints<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">5<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">4.98 (tie)<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 38;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><br /></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 39;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><b><u><span style="font-family: Arial, Helvetica, sans-serif;">31-44<o:p></o:p></span></u></b></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">USA Today<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 40;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Company<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Description<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">My Score<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Ad Meter Score<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 41;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Oreo<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Whispering in the library<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">5<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">5.88<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 42;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Walt Disney<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Iron Man 3 trailer<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">4<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">5.6<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 43;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Cars.com<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Puppy is a wolf<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">3<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">5.52<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 44;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Coke<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Security Camera<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">3<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">6.38<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 45;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Pepsi Next<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Parents like to party<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">3<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">4.81<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 46;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Subway<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Jocks love Jared<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">3<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">4.86<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 47;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Skechers<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Cheetah race<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">3<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">6.16 (tie)<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 48;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">MiO Fit<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Tracy Morgan anthem<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">2<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">4.45<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 49;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Pepsi<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Halftime show countdown<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">2<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">4.63<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 50;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Subway<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Jocks can’t say Februany<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">2<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">4.07The Bottom 5<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 51;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Hyundai<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Passing obstacles<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">2<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">6.01 (tie)<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 52;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">E*Trade<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Baby getting wealthy<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">2<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">5.93<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 53;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Hyundai<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Epic play date<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">2<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">5.42<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 54;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Lincoln<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">MKZ Phoenix<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">2<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">4.66<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 55;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><br /></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 56;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><b><u><span style="font-family: Arial, Helvetica, sans-serif;">BOTTOM TEN<o:p></o:p></span></u></b></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">USA Today<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 57;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Company<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Description<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">My Score<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Ad Meter Score<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 58;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Blackberry<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">My new Blackberry<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">2<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">5.16<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 59;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Gildan<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Guy needs his t-shirt<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">2<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">4.98 (tie)<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 60;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Axe<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Lifeguard<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">2<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">4.33<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 61;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Lincoln<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Jimmy Fallon - Road Trip Story<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">1<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">4.19<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 62;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Calvin Klein<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Guy in underwear<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">1<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">3.88<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 63;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Anheuser-Busch<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Black Crown party<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">1<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">3.73<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 64;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Anheuser-Busch<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Beck’s Sapphire fish singing<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">1<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">3.66<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 65;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Anheuser-Busch<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Black Crown “coronation”<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">1<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">3.64<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 66;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Taco Bell<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Viva Young<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">1<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">6.55<o:p></o:p></span></div></td> </tr><tr style="height: 15.0pt; mso-yfti-irow: 67; mso-yfti-lastrow: yes;"> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="bottom" width="117"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">GoDaddy.co<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 161.0pt;" valign="bottom" width="161"><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Bar Refaeli "Kiss"<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 65.0pt;" valign="bottom" width="65"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">1<o:p></o:p></span></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 20.0pt;" valign="bottom" width="20"><div class="MsoNormal"><br /></div></td> <td nowrap="" style="height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 89.25pt;" valign="bottom" width="89"><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Arial, Helvetica, sans-serif;">3.3<o:p></o:p></span></div></td> </tr></tbody></table><br /><!--EndFragment--><br /><div><br /></div>reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-44955463897019722542013-02-01T15:27:00.000-08:002013-03-01T12:45:46.542-08:00“Flack” Shares Five Secrets For Dealing With Reporters<span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">I was raised, by a father who was a journalism professor, to be a newsman. It’s in my blood. When I go into a newsroom I can hear it calling to me. That’s real life. Like a window open on a cold day, I can feel it in my bones. For now, however, I am in public relations. I’m lucky that I get to work at the Jon M. Huntsman School of Business where the importance of ethical leadership is emphasized and truth is considered central to any PR strategy. Not all in my profession are so blessed.</span><br /><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">Many journalists, however, would still call me a “flack.” It’s supposed to be derogatory but it doesn’t bother me. In fact, I’d have that as part of my title on my business card if I could.</span><br /><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">Since I’ve been working in public relations I’ve been to conferences and been involved in situations where people try to figure out formulas or approaches to motivate journalists to behave properly. For those who have never worked in a newsroom on a daily paper, I guess the inexact science of working with reporters can appear baffling.<o:p></o:p></span><br /><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;"><br /></span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">So, I thought I would share five simple tips that can help you be more effective if you ever need to deal with the press.</span><br /><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%; text-indent: -0.25in;"><br /></span><br /><ol><li><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%; text-indent: -0.25in;">Realize that you are not at the center of the world. Each day when most reporters get in they are under pressure to deliver two or three stories, regardless of how well they did the day before. If you have news that’s worth covering, it will have to compete with whatever else is on their plate. While it may be true that Normon Foddlebaum has won an award that is in his world is the equivalent of an Oscar, that doesn’t mean that your news won’t be trumped by someone or something else that day that is more pressing or interesting.</span></li><br /><li><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%; text-indent: -0.25in;">Overall, journalists don’t have a huge bias to the left or the right. They do, however, have a bias toward the negative. Is that bad? Not necessarily. If they do a big story on someone being mugged on Main Street, be grateful. It means that such a thing is still considered unusual. In New York it probably wouldn’t make the paper. In general, reporters get more reward for unearthing corruption, dirt, and scandal then they do for writing about awards, happy faces, and balloons. And while you may not be willing to admit it, a story about the local principal being arrested is more likely to draw you in than a story about him being named administrator of the year. That’s just life.</span></li><br /><li><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%; text-indent: -0.25in;">Don’t even try to manipulate journalists. Treat them with respect and try to understand their world. Don’t think you can trick them into running an inflated story or massage an issue by hiding key facts. They are smart and they have absolutely no use for manipulative, dishonest people as sources.</span></li><br /><li><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%; text-indent: -0.25in;">When they call, they need help now, as in within the hour. If they tell their editor that they have a story for the day and then they suddenly can’t get the interview they need, life gets very uncomfortable for them. The rest of us operate in a world where we think up work today and finish it four days or even two weeks from now. They don’t have that luxury. Everything is due now.</span></li><br /><li><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%; text-indent: -0.25in;">When you write a press release, write it in news style. Follow Associated Press rules. Make it something they could cut and paste into a story if they wanted to. If you really want Normon Foddlebaum to have his day in the sun, don’t fill your release with fluffy, unattributed statements about how great he is. I have rewritten hundreds of press releases as a reporter and I was shocked at how few even came close to being usable. You know why that is? It’s because PR people write press releases to please their bosses. That’s where the reward is for them but if your release only succeeds in annoying reporters and editors before it is deleted, then you are wasting everyone’s time. </span></li></ol><br /><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">So, it’s not that complicated. You just have to be honest and treat reporters like real people who are under unbelievable daily stress to find and report the news. Sure they annoy, pester and torment us but that’s part of their job. As humorist Peter Dunne once said of newspapers, they “confront the afflicted and afflict the comfortable.” Once you understand that things start to make more sense. Then you’ll begin understand why you can never be completely comfortable when dealing with the press and why that’s okay.</span><br /><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">— Steve Eaton</span><br /><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;"><br /></span></div><!--EndFragment--><br />reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-1508059006899055572013-01-30T14:05:00.000-08:002013-03-01T12:45:46.636-08:00Entrepreneurship: A Collaboration Station<div><div style="margin-bottom: 0px; margin-top: 14pt;"><span style="font-family: Arial, Helvetica, sans-serif; text-indent: 36pt;">I've been reflecting a lot lately on the importance of collaboration. This past weekend I got to spit-ball business ideas, from salon supply stores to oilfield trucking to photography equipment consulting, with old friends and new acquaintances. </span></div><div style="margin-bottom: 0px; margin-top: 14pt;"><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;">As the recent Opportunity Quest competition came to an end, I realized just how much many of the competitors (myself included) benefited from sitting down together to discuss our various new ventures, despite the fact that we were in direct competition with each other.</span></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small; text-indent: 36pt;"><br /></span><span style="font-size: small; text-indent: 36pt;">There is just so much to be gained from openly discussing your ideas with others. Even if they're not part of your team and may have little to no experience in your chosen industry, different perspectives can be invaluable. A single tidbit of information, that may otherwise be trivial and useless, may make all the difference as you work towards launching and growing a new venture. Our management professors teaching courses for the new </span><span style="font-size: small; text-indent: 36pt;"><a href="http://huntsman.usu.edu/advising/htm/minors/minor-entrepreneurship">entrepreneurship minor</a></span><span style="font-size: small; text-indent: 36pt;"> would agree when I say that an entrepreneur is an information center, voraciously gathering new information from all sources and relaying it to any and all that may benefit from it. </span></span><br /><span style="font-size: small; text-indent: 36pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small; text-indent: 36pt;">So, if you've been kicking around an idea for a while, it's high time you start collaborating. And if you're worried that you don't have a community of creative, ambitious, entrepreneurial individuals with whom to collaborate, come visit the </span><a href="https://owa.usu.edu/owa/redir.aspx?C=yg1dIpMRTUa9JpJ3LEwed4J05iWx0s8I4AUJxw4p2Gewi_ClQ-LFS3L1GhQG7I3FJeJGg0TYtLk.&URL=https%3a%2f%2fhuntsman.usu.edu%2feclub%2f" style="text-indent: 36pt;" target="_blank"><span style="font-size: small;">USU E-Club</span></a><span style="font-size: small; text-indent: 36pt;">. It's what we do.</span></span></div></div><div><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div><div><span style="font-family: Arial, Helvetica, sans-serif;">— Reed J. Page</span></div><div><span style="font-family: Arial, Helvetica, sans-serif;">Executive Vice President</span></div><div><span style="font-family: Arial, Helvetica, sans-serif;">USU Entrepreneurship Club </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-70437157686173805372013-01-29T11:36:00.000-08:002013-03-01T12:45:46.730-08:00Examining the Options With Career Exploration<br /><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-jsfs_IaiOsk/UJngrLRVftI/AAAAAAAAADU/3p_5dYxvMOs/s1600/career+exploration+government.jpg" imageanchor="1" style="clear: right; color: #7c93a1; margin-bottom: 1em; margin-left: auto; margin-right: auto; text-decoration: initial;"><img border="0" height="228" src="http://2.bp.blogspot.com/-jsfs_IaiOsk/UJngrLRVftI/AAAAAAAAADU/3p_5dYxvMOs/s320/career+exploration+government.jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.0980392) 0px 0px 0px; background-color: transparent; border: none; box-shadow: rgba(0, 0, 0, 0.0980392) 0px 0px 0px; padding: 0px; position: relative;" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif; text-align: start;"><span style="font-size: x-small;">Center for Economic Development Conference Room</span></span></td></tr></tbody></table><span style="font-family: Arial, Helvetica, sans-serif;">The Jon M. Huntsman School of Business has a program, called Career Exploration, that allows students to explore different career options. </span><span style="font-family: Arial, Helvetica, sans-serif;">Earlier this year, I had the chance to participate in this awesome opportunity!</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;">We drove down to Salt Lake super early one morning and had appointments all day long. One of my favorite companies that we visited was a non-profit organization called the </span><span style="font-family: Arial, Helvetica, sans-serif;">Center for Economic Development</span><span style="font-family: Arial, Helvetica, sans-serif;">. This company was located on one of the top floors in a tall building. We met in their conference room where you could see the entire Salt Lake Valley out of some huge windows.</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"></span><span style="font-family: Arial, Helvetica, sans-serif;">Some of our other visits included an investor, the</span><span style="font-family: Arial, Helvetica, sans-serif;">Governor’s office</span><span style="font-family: Arial, Helvetica, sans-serif;">, some political campaign consultants and the </span><span style="font-family: Arial, Helvetica, sans-serif;">Chamber of Commerce</span><span style="font-family: Arial, Helvetica, sans-serif;">. It was such a rich experience. I learned so much! It was great to be able to take a day to think about my future. Because of that day, I have spent some time rethinking some of my goals. Being a student is the best part of my life so far! The </span><span style="font-family: Arial, Helvetica, sans-serif;">options are endless </span><span style="font-family: Arial, Helvetica, sans-serif;">and every day </span><span style="font-family: Arial, Helvetica, sans-serif;">new opportunities present themselves</span><span style="font-family: Arial, Helvetica, sans-serif;">! </span><span style="font-family: Arial, Helvetica, sans-serif;">Utah State</span><span style="font-family: Arial, Helvetica, sans-serif;"> has </span><span style="font-family: Arial, Helvetica, sans-serif;">opened so many doors for me</span><span style="font-family: Arial, Helvetica, sans-serif;">. I can't wait to see what’s in store for me these next few days and months!</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">— Steven Mortenson</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"> Huntsman Student</span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><i><br /></i></span><span style="font-family: Arial, Helvetica, sans-serif;"><i>Editor's note: This post was also featured on Utah State University's My Friends blog. You can view it <a href="http://myfriendssteven.blogspot.com/2012/11/career-exploration.html">here. </a></i></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.comtag:blogger.com,1999:blog-10045706717991990.post-16281414342839833282013-01-28T14:08:00.000-08:002013-03-01T12:45:46.825-08:00Holding The World’s Largest Gripe Session<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiRfybzacqbaFHX7qaqt0p-HwbuWn6KuQ9Omq0Bspk-r71AmGMN3rFWHSPMmFf-nuJF7EBGcsWly34qPOJiidSQV1QavX5A2QzwfzfSvfbrKl68wQIaCYpyZFwkEvJEZFhBUpbTkUf60s/s1600/Eric%252520Schulz.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Eric Schulz" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiRfybzacqbaFHX7qaqt0p-HwbuWn6KuQ9Omq0Bspk-r71AmGMN3rFWHSPMmFf-nuJF7EBGcsWly34qPOJiidSQV1QavX5A2QzwfzfSvfbrKl68wQIaCYpyZFwkEvJEZFhBUpbTkUf60s/s200/Eric%252520Schulz.jpg" title="" width="157" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Eric Schulz</span></td></tr></tbody></table><span style="font-family: Arial, Helvetica, sans-serif;">We all know that person who can gripe about anything. A beautiful day with blue skies and 78 degrees (wouldn’t that be nice right about now), and they complain about pollens making them sneeze, bugs or anything else they can think of. </span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">While griping is hardly ever encouraged, this week in my marketing classes I took off the gloves for an hour and declared our time together as “The World’s Largest Gripe Session." "Complain to your delight!" I told them. "What bugs you? What do you hate?"</span><br /><div style="margin: 0px;"><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div><div style="margin: 0px;"></div><div style="margin: 0px;"><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;">It was wonderful. Everything from “I hate scraping ice off the inside of my car windows," to “I hate not having a place to put my backpack under my seat," to “I hate when the dryer eats my socks.” In just one hour the class generated over 1,500 complaints and gripes! Why did I open up the class to nothing but negativism and criticism? Because within gripes and complaints are the seeds for innovation!</span></span><br /><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div><div style="margin: 0px;"></div><div style="margin: 0px;"><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;">Now we will take those seeds of problems and use them as inspiration in DESIGN THINKING, designing and creating new products and services to solve these very problems. For example, using the three gripes above, great new product ideas jump out — what about a hot can of air to melt the inside ice on your car window? Or an ice scraper with the right bend to conform to scraping the INSIDE of your car window? Or adding backpack holders under the seats in classrooms (similar to the holders on the <i>California Adventure</i> ride at Disneyland)? Or what about “Snap Socks” where your sock all now have a snap at the top to snap them together before washing and drying so that one of them doesn’t fall prey to the dryer monster? </span></span><br /><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div><div style="margin: 0px;"></div><div style="margin: 0px;"><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;">If you are looking for new ideas, BEFORE you start brainstorming, do a giant gripe session to identify problem areas, and your time spent creating new ideas will be much more fruitful and useful!</span></span><br /><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>reviewhttp://www.blogger.com/profile/10062065765599677129noreply@blogger.com